The Wedding Ceremony Workshop.
The Nuts and Bolts of Crafting and Delivering a Customized Wedding Ceremony.
In this Full Day LIVE Remote Workshop, you will learn the skills necessary to craft and deliver beautiful customized wedding ceremonies for your clients.
Everything about the consultation, the ceremony preparation and planning, rehearsals and what to expect on the Wedding Day will be covered in this intensive workshop.
Check out the Modules (below) for a full breakdown of what will be covered.
Don’t forget to check out the Cool Bonuses at the end!
Workshop Duration
This is full day LIVE Remote Workshop
Starts at 11:00 a.m. EST
Ends at 4:00 p.m. EST
With one 15 minute break
Workshop Dates
One-on-one Workshop dates available upon request (the price is the same).
Who Should Take This Workshop
Officiants, aspiring Officiants and Celebrants or anyone who would like to join the exciting world of wedding officiating but just don’t know what to do or where to begin.
Your “classroom” is wherever you choose to make it – at home, a local library, a beach house in the Jamaica – anywhere you have access to the Internet. Your facilitator Aretha Gaskin designed this workshop give participants the opportunity to connect with her and learn as much as possible in the allotted time.
Workshop Modules
See BELOW for all Workshop Modules.
Workshop Facilitator
This workshop will be facilitated by Aretha Gaskin, Multi Award Winning Wedding Officiant, Certified Celebrant and Speaker. To learn more about Aretha's work and to check out her officiating company, please visit Weddings By Aretha.
To learn what the wedding industry and couples are saying about Aretha, click here.
Check out Aretha in The New York Times.
Workshop Cost — $697
Inquiries, Consultations & Bookings
Module #1.
So, though this is the Ceremony Workshop (not the Business Workshop) I’ve included this module at the beginning because its critical to know HOW to properly conduct a client consultation so that you’re actually booking clients to create ceremonies for. Lackluster consultation performance/presentation will result in no booked clients.
MODULE 1A – THE INQUIRY
The 3 types of Officiant Service Inquires and how to best handle them
The 3 things you MUST have on your website to get the inquiries rolling in
How to detect fake inquiries and what to do with them
Best practices for handing all inquiries types
5 Best practices for client inquiry forms
A close look at Aretha’s Inquiry forms
MODULE 1B – THE CONSULTATION
How to rock the initial consultation
How to prepare for and what to include in the consultation
Your 6 important Talking Points for the consultation
The 6 questions you absolutely MUST ask during the consultation
How to end the Consultation with a Call-To-Action (CTA) for the couple
MODULE 1C – THE BOOKING
How to on-board the Client/Couple
The Welcome Package
What to include in the welcome package
Who should receive the welcome package
How to correctly jump-start the ceremony planning process
BEHIND THE SCENES
A behind the scenes look at Aretha’s:
Consultation Process
Workshop Cost — $697
Anatomy of a Booked Couple
Module #2.
In this module, you’ll learn my entire process for booking and taking care of my clients from beginning to end. This is me pulling the curtains back on the entire process that has made my business successful.
MODULE 3: THE ANATOMY OF A BOOKED CLIENT
A full review and Life Cycle of one of my Ideal Clients (recent wedding) that includes:
The Bride’s Inquiry
Aretha’s Response
Conducting the Consultation
Booking the Couple
Requesting/Processing Payment
Service Agreement Preparation
Subsequent Meetings
Crafting the Ceremony
Running The Rehearsal
The Wedding Day
After The Wedding
Requesting and Collecting the Testimonial
Getting the Images & Video
BEHIND THE SCENES
A close look at Aretha's Style For Working With Her Couples.
Workshop Cost — $697
Meetings, Rehearsals & The Ceremony
Module #3.
The wedding ceremony is the MOST IMPORTANT part of the wedding day. It is what sets the tone for the rest of the celebrations and indeed the rest of the couple’s lives. It should be handled with respect and care and collaborating with a couple to put together their ceremony can be one of the most exciting, challenging and fun processes you'll go through in your business.
Today's couples are very savvy and know what they DON'T want in their ceremony. The wedding ceremony should NOT look and sound like something they've seen before. No couple will pay hundreds of dollars for a cookie cutter ceremony that they've seen in a church or on TV a hundred times or worse, a ceremony that you've pulled off Google and just added their names. It's just not going work.
To be able to seamlessly infuse the couple's personalities into the ceremony is the hallmark of ceremony customization. The goal here is to make the couple and their guests feel like they experienced — experience is they key word here — something unique.
In this module, we will dive into the many components of a wedding ceremony and how to fully customize it so it looks, sound and feel like the couple.
MODULE 3A – THE CEREMONY PLANNING MEETINGS
5 Tips to conducting your ceremony planning meetings like a Boss!
Frequency / Meeting Topics / Collaborations, etc.
Tools and Resources
MODULE 3B – THE REHEARSAL
Tips for Rehearsal Preparation
Overview on HOW to run the rehearsal
Tips for dealing with the rehearsal venue
MODULE 3C – CRAFTING THE CEREMONY
The components of a fully customized wedding ceremony
The difference between a “regular” ceremony and a “full customized ceremony”
How to use the ceremony questionnaire to gather info the ceremony
The 5-step recipe for crafting a customized wedding ceremony
The 5-step recipe for crafting the couple’s love-story
Where to incorporate the love-story inside the ceremony
The 5 steps for beautifully delivering the ceremony
Developing your speaking style
A conversation with one of Aretha’s Brides about HER wedding ceremony.
BEHIND THE SCENES
A behind the scenes look at Aretha's ceremony writing style
Workshop Cost — $697
The Wedding Day — How To Make It Successful
Module #4.
MODULE 4 – THE WEDDING DAY
After much planning and preparation, the big day has arrived, and you’re pumped and ready. This module covers everything you need to know to have a successful wedding ceremony for you and the couple.
Tips for a successful wedding day
Dealing with emergencies and difficult family dynamics
Tips for working with other wedding industry professionals (e.g. DJ, Videographer, etc.)
The Paperwork/License (super important!)
Tips for putting the couple at ease before and during the ceremony
5 Wedding Day DON’TS
BEHIND THE SCENES
A behind the scenes look at Aretha's wedding day routine.
Workshop Cost — $697
Post Ceremony Matters
Module #5.
Now that the ceremony is over, your work is actually NOT done. There are things that needs to be handled (besides processing the Marriage License) to build your business and make it a success.
MODULE 6: POST CEREMONY MATTERS
Processing the Marriage License
Collecting images and building your Portfolio
5 Tips for collecting Testimonials
Best practices for following up
BEHIND THE SCENES
A behind the scenes look at Aretha’s Testimonial Collection Processes
A behind the scenes look at Aretha’s Post Ceremony Processes
Workshop Cost — $697
Workshop Bonuses
Module #6.
I’ve created these high-value chock-full of Bonus Goodies for my students – dive in!!
BONUS #1: GROUP CALLS
Access to Live Group Calls where you can bring your burning questions on clients, marketing, pricing etc. in a group setting.
BONUS #2: ONE-ON-ONE TIME
This 1-hour complimentary one-on-one mentoring session is available only for students who have taken BOTH the Ceremony Workshop and the Business Workshop.
In this Free Session you can ask questions and get personalized mentoring.
BONUS #3:
Tips on Attire & Etiquette
Microphones and Cool Tools
Connecting with Industry Pros
Recommended Reading
BONUS #4:
Swipe Files:
Service Agreement
Sample Inquiry Responses
Sample Ceremony Structure
Sample Ceremony Questionnaire
Sample Ceremony Planning Emails
BONUS #5:
Recommended Reading: