Create A Successful Officiating Business.
From Booking & Managing Clients To Pricing, Tools & Technology.
In this Full Day LIVE Remote Workshop, you will learn the skills necessary to create and launch a successful Wedding Officiating Practice to meet the needs of today's busy couples. The success of your officiating business depends on deliberate and intentional steps you need to take to make that happen. Check out the Modules (below) for a full breakdown of what will be covered in this powerful workshop.
Workshop Duration
This is full day LIVE Remote Workshop
Starts at 11:00 a.m. EST
Ends at 4:00 p.m. EST
With one 15 minute break
Workshop Dates
One-on-one Workshop dates available upon request (the price is the same).
Who Should Take This Workshop
Officiants, aspiring Officiants and Celebrants or anyone who would like to join the exciting world of wedding officiating but just don’t know what to do or where to begin.
Your “classroom” is wherever you choose to make it – at home, a local library, a beach house in the Jamaica – anywhere you have access to the Internet. Your facilitator Aretha Gaskin designed this workshop give participants the opportunity to connect with her and learn as much as possible in the allotted time.
Workshop Modules
See BELOW for all Workshop Modules.
Workshop Facilitator
This workshop will be facilitated by Aretha Gaskin, Multi Award Winning Wedding Officiant, Certified Celebrant and Speaker. To learn more about Aretha's work and to check out her officiating company, please visit Weddings By Aretha.
To learn what the wedding industry and couples are saying about Aretha, click here.
Check out Aretha in The New York Times.
Workshop Cost — $697
Credentials
Module #1.
Credentials
Officiating a wedding ceremony is perhaps one of the most important jobs you can do. It has to be perfect and the balance between delivering a beautiful ceremony and ensuring that you have the appropriate credentials to make it legal and binding is crucial. Every state, county, borough and township is different and their requirements may be different. Performing a wedding ceremony that is NOT legal and binding is a sure-fire way to destroy your business. Don’t be an amateur!!
MODULE 1: CREDENTIALS
Getting the appropriate credentials
Legal Requirements
Tips on officiating outside the US
How to become a Celebrant
The difference between a Celebrant and an Officiant
Don’t be an amateur!
BEHIND THE SCENES
A close look at all of Aretha's credentials.
Workshop Cost — $697
The Client Inquiry
Module #2.
The Client Inquiry
Having a plan in place for handling client inquiries can be the difference between having a fully booked calendar of weddings to wondering if there are any couples out there! This is the place where many Officiants drop the ball and this could spell disaster for your business before it even gets off the ground. Putting together a clear, repeatable process will maintain your sanity while keeping your couples happy for the duration of the ceremony planning process.
MODULE 2: THE CLIENT INQUIRY
How to get those inquiries rolling in
How to craft an effective website Inquiry Form
The types of inquiries and their appropriate responses
10 tips to turn your inquiries into booked clients/weddings
10 things you should NEVER do when handling an inquiry
Best practices for handling inquiries
5 swipe files that'll get the consultation booked
BEHIND THE SCENES
A behind the scenes look at Aretha's handling of inquiries
Workshop Cost — $697
The Client Consultation
Module #3.
The Consultation Process
It is crucial that you do things right during the consultation as this is the number one thing that couples use to determine if they’re going to book you for their wedding ceremony. Your job during the consultation time is to educate and empower them while giving them a good idea of what it would be like working with you.
MODULE 3: THE CONSULTATION PROCESS
The anatomy of a successful client consultation
The different types of couples and how to handle them
Should you do in-person or remote consultations
How to make sure that this is your ideal couple
5 things you MUST discuss during the consultation
The #1 item that will get you booked even before the consultation is over
How to include a "Call To Action" before ending the consultation
BEHIND THE SCENES
A behind the scenes look at Aretha's Consultation Process
Workshop Cost — $697
Your Officiating Prices
Module #4.
Your Officiating Prices
You may love weddings and have fun officiating them but unless you can get couples to properly pay you for your services, your officiating work is nothing more than a hobby. Making a living as a professional wedding officiant is realistic but properly setting your prices is the foundation for a successful officiating business. Pulling your prices “out of thin air” is not realistic, profitable or even appropriate.
MODULE 4: YOUR OFFICIATING PRICES
How to properly set your prices
The consequences of undercharging
Deposits or up-front payments
To publish or not to publish your prices
The cost of operating your Officiating business
What should be INCLUDED in your prices and what should NOT
Best Billing Methods for your Officiant Business
REPORT: Comprehensive Report on Publishing Prices
BEHIND THE SCENES
A behind the scenes snapshot of Aretha’s prices
Workshop Cost — $697
Your Officiant Website
Module #5.
Your Officiant Website
Your officiant website is an important component to your officiating business and one of the best ways for your potential clients to connect with you. The content of your site is not just limited to words – people are visual creatures and your images/portfolio plays a crucial role in creating a great experience for your visitors. Why should we think that giving them a second-rate website is acceptable?
MODULE 5: YOUR OFFICIANT WEBSITE
Finding a designer – or do it yourself
The 10 mistakes to avoid with your Officiant website
The 6 pages your website MUST absolutely have
Images and building your online portfolio
Getting permission to use images (from couples)
Resources for high quality (royalty free) stock images
The best platform for your Officiant website business
BEHIND THE SCENES
A behind the scenes look at the big selling points on Aretha’s Website
Website Design Services For Officiants – Click Here
Workshop Cost — $697
Reviews & Review Sites
Module #6.
Reviews and Review Sites
How important are client reviews to your business? Very important! The fact is, 90% of consumers read online reviews and 88% of consumers trust online reviews as much as personal recommendations. With those sobering facts/stats, overlooking the importance of curating reviews can be detrimental to your business.
On the other hand, that doesn’t mean you should fall into the trap of creating fake reviews. With all the talk of “fake news” these days, couples are increasingly skeptical and jaded. If you’re called out with fake reviews, the damage to your business may be irreparable. Nobody wants to work with a dishonest business.
MODULE 6: REVIEWS AND REVIEW SITES
The 4 step strategy for collecting reviews
The best review sites for your officiant business
How to properly set up and optimize your review sites
How online reviews can either make or break your business
The impact of NO review on your business
Why FACEBOOK Reviews matter to your business
Best practices for handling a bad review
Tools to monitor your online reputation
Best practices for displaying reviews on your business website
BEHIND THE SCENES
A deep dive into Aretha’s Review Collection Process
Workshop Cost — $697
Service Agreements
Module #8.
Service Agreements
It’s easy to overlook the business and legal side of your officiating business, but as you make the move from amateur to professional it’s important that you protect yourself with a straightforward Service Agreement.
NOTE: Any information provided in this module are general suggestions and not the professional advice of a licensed attorney. This module content is meant to provide basic ideas and considerations, all of which should be reviewed by a legal professional before being implemented.
MODULE 7: SERVICE AGREEMENTS
Why you should NEVER officiate without a Service Agreement
10 things that should ALWAYS be include in your Service Agreement
Getting your Service Agreements electronically signed
Tools for producing Service Agreements
When a new Agreement is required to protect your business
A review of Aretha's Service Agreement
BEHIND THE SCENES
A review of Aretha's Service Agreement
Workshop Cost — $697
Running Your Business
Module #9.
Running Your Officianting Business
Running your small business is a long and winding road. You’ll have ups and downs (sometimes in the same week or even the same day!) and you’ll gain amazing clients and lose others for reasons fair and unfair. That’s all part of having a business. This module covers some powerful tips for navigating the waters of being a small business owner.
MODULE 8: RUNNING YOUR OFFICIANT BUSINESS
10 Keys to a successful and thriving officiant business
10 things to NEVER do in your officiant business
5 Tips for finding and booking high end couples
How to set up your business processes
Why you should always have a process in place
Staying organized and managing clients
BEHIND THE SCENES
The 5 Big mistakes Aretha made that you can avoid
Workshop Cost — $697
Workshop Bonuses
Module #10.
Workshop Bonuses
As a Thank You for registering and participating in the Officiant Business Workshop, I’ve compiled a cool list of bonuses that all participants will find helpful as they move forward.
MODULE 8: BONUSES
Recommended Reading
10 Helpful Resources
Sample Consultation Questionnaire
Sample Ceremony Questionnaire
Sample Service Agreements
Stock Images – where to find the best ones
10 Marketing Tips for your Officiant business